Parizvino, e-commerce kuMiddle East inoratidza kukurumidza kusimudzira. Zvinoenderana neshumo ichangoburwa yakaburitswa pamwe neDubai Southern E-commerce District uye yepasi rose musika wekutsvagisa Euromonitor International, saizi yemusika we e-commerce muMiddle East muna 2023 ichave 106.5 bhiriyoni UAE dirhams ($ 1 ingangoita 3.67 UAE dirhams), kuwedzera. ye11.8%. Inotarisirwa kuchengetedza huwandu hwekukura kwegore hwe11.6% mumakore mashanu anotevera, ichikura kusvika kuAED 183.6 bhiriyoni panosvika 2028.
Indasitiri ine mukana mukuru webudiriro
Sekureva kwemushumo, pane mashanu akakosha maitiro mukusimudzira kwazvino kwehupfumi hwe-e-commerce kuMiddle East, kusanganisira kuwedzera kukurumbira kwepamhepo uye pasina online omni-channel zvitoro, nzira dzakasiyana dzekubhadhara dzemagetsi, nharembozha dzave huru. yekutenga online, hurongwa hwenhengo hwe e-commerce mapuratifomu uye kuburitswa kwemakuponi ekuderedzwa kuri kuwedzera kuwanda, uye kushanda zvakanaka kwekugovera zvinhu kwavandudzwa zvakanyanya.
Chirevo chinonongedza kuti inopfuura hafu yevagari vekuMiddle East vari pasi pemakore makumi matatu, izvo zvinopa hwaro hwakasimba hwekusimudzira hupfumi hwe e-commerce. Muna 2023, dunhu re-e-commerce chikamu chakakwezva madhora mazana mana emadhora mukudyara uye mazana mashanu nemakumi masere zvibvumirano. Pakati pavo, Saudi Arabia, United Arab Emirates neEgypt ndiyo nzvimbo huru dzekudyara.
Indasitiri mukati vanotenda kuti kukurumidza kusimudzira kwe e-commerce kuMiddle East kunokonzerwa nezvakawanda zvinhu, zvinosanganisira mukurumbira weInternet inomhanya, rutsigiro rwakasimba rwemitemo, uye kuenderera mberi kwekuvandudzwa kwezvivakwa. Parizvino, pamusoro pehofori shoma, akawanda e-commerce mapuratifomu kuMiddle East haana kukura, uye nyika dzedunhu dziri kuedza nenzira dzakasiyana kusimudzira kusimudzira nekukura kwemapuratifomu e-commerce madiki uye epakati.
Ahmed Hezaha, mukuru akakodzera wesangano rinoona nezvepasi rose reDeloitte, akataura kuti tsika dzevatengi, mafomati ezvitoro uye maitiro ehupfumi kuMiddle East zviri kusimudzira shanduko, zvichifambisa kukura kwehupfumi hwe-e-commerce. Hupfumi hwedunhu e-commerce hune mukana wakakura webudiriro uye hutsva, uye huchaita basa rakakosha mukushandurwa kwedhijitari, kugadzirisa zvakare kutengeserana kweMiddle East, zvitoro, uye kutanga-nzvimbo.
Nyika dzakawanda dzakaunza mitemo inotsigira
Hupfumi hwe-e-commerce hwakangoita 3.6% chete yekutengesa kwese kuMiddle East, uko Saudi Arabia neUAE yakaverengera 11.4% uye 7.3%, zvichiteerana, iyo ichiri kumashure kweavhareji yepasi rose ye21.9%. Izvi zvinoreva zvakare kuti kune nzvimbo yakakura yekusimuka kwedunhu e-commerce hupfumi. Mukuita shanduko yehupfumi hwedhijitari, nyika dzeMiddle East dzakatora kusimudzira kwe e-commerce kukura kwehupfumi senzira yakakosha.
Saudi Arabia "Vision 2030" inokurudzira "National shanduko chirongwa", iyo inovandudza e-commerce senzira yakakosha yekusiyanisa hupfumi. Muna 2019, humambo hwakapasisa mutemo we-e-commerce ndokugadzira E-commerce Committee, ichitangisa matanho makumi matatu nemapfumbamwe ekugadzirisa nekutsigira e-commerce. Muna 2021, iyo Saudi Central Bank yakabvumidza yekutanga inishuwarenzi sevhisi yekuendesa e-commerce. Muna 2022, iyo Saudi Ministry of Commerce yakapa anopfuura zviuru makumi matatu e-commerce e-commerce rezinesi.
Iyo UAE yakagadzira Digital Government Strategy 2025 kuti irambe ichivandudza kubatana uye zvivakwa zvedhijitari, uye yakatanga iyo Unified Government Digital Platform sepuratifomu inofarirwa nehurumende yekuunzwa kwese ruzivo rweveruzhinji nemasevhisi. Muna 2017, UAE yakatanga Dubai Business City, yekutanga e-commerce yemahara yekutengesa nzvimbo muMiddle East. Muna 2019, iyo UAE yakamisa iyo Dubai South E-commerce District; Muna Zvita 2023, hurumende yeUAE yakabvumidza Federal Decree paKuitisa Bhizinesi Zviitiko kuburikidza neMamanje Technological Means (E-commerce), mutemo mutsva we-e-commerce une chinangwa chekusimudzira kukura kwehupfumi hwe-e-commerce kuburikidza nekusimudzira matekinoroji uye hungwaru. infrastructure.
Muna 2017, hurumende yeEgypt yakatanga chirongwa cheEgypt National E-commerce Strategy ichibatsirana nemasangano epasi rose akaita seUNCTAD neWorld Bank kuti vaise hurongwa uye nzira yekusimudzira e-commerce munyika. Muna 2020, hurumende yeEgypt yakatanga chirongwa che "Digital Egypt" chekusimudzira shanduko yedhijitari yehurumende uye kusimudzira kusimudzira masevhisi edhijitari akadai se e-commerce, telemedicine uye dzidzo yedhijitari. MuWorld Bank's 2022 Digital Government chinzvimbo, Egypt yakasimuka kubva pa "Chikamu B" kuenda kune yakakwira "Chikamu A", uye chinzvimbo chepasi rose cheHurumende Artificial Intelligence Chikumbiro Index chakakwira kubva pagumi neimwe muna 2019 kusvika makumi matanhatu neshanu muna 2022.
Nekurudziro yerutsigiro rwemitemo yakawanda, chikamu chikuru chekudyara kwedunhu kutanga kwapinda mundima ye-e-commerce. Iyo UAE yakaona huwandu hwakakura hwekubatana uye kutora mu e-commerce chikamu mumakore achangopfuura, sekutorwa kweAmazon kwenzvimbo e-commerce platform Suk yemadhora mazana mashanu nemakumi masere emamiriyoni emadhora, kutora kweUber kwemota-yekukwirisa papuratifomu Karem yemadhora mazana matatu neshanu emadhora, uye chikafu cheGerman chemarudzi akawanda uye girosari yekutenga girosari yekutenga online grocery uye kuendesa chikuva muUAE kwemadhora mazana matatu nemakumi matanhatu. Muna 2022, Egypt yakagamuchira madhora mazana manomwe nemakumi matanhatu emamiriyoni emadhora mukutanga-kudyara, makumi maviri muzana ayo akapinda mu e-commerce nekutengesa.
Kudyidzana neChina kuri kuita nani uye kuri nani
Mumakore achangopfuura, nyika dzeChina neMiddle East dzakasimbisa kutaurirana kwemitemo, kukwirisa maindasitiri uye kudyidzana kwetekinoroji, uye Silk Road e-commerce yave chinhu chitsva chemhando yepamusoro yekubatana kweBelt neMugwagwa pakati pemativi maviri aya. Kubva muna 2015, China yekuyambuka e-commerce brand Xiyin yakapinda mumusika weMiddle East, ichivimba neyakakura "diki imwechete inokurumidza reverse" modhi uye zvakanakira ruzivo uye tekinoroji, chiyero chemusika chakawedzera nekukurumidza.
Jingdong yakasaina chibvumirano chekushandira pamwe neArab e-commerce platform Namshi muna 2021 nenzira "yakajeka yekushandira pamwe", kusanganisira kutengeswa kwemamwe marudzi eChinese paNamshi papuratifomu, uye Namshi chikuva chekupa rutsigiro rwenzvimbo dzeJingdong, nzvimbo yekuchengetera zvinhu, kushambadzira. uye kugadzira zvemukati. Aliexpress, inotsigira Alibaba Group, uye Cainiao International Express yakakwidziridza kuyambuka-muganho sevhisi masevhisi kuMiddle East, uye TikTok, iyo ine 27 miriyoni vashandisi kuMiddle East, yatangawo kuongorora e-commerce bhizinesi ipapo.
Muna Ndira 2022, Polar Rabbit Express yakatanga kushanda kwayo kwenetiweki muUAE neSaudi Arabia. Mumakore anopfuura maviri chete, iyo polar tsuro terminal yekugovera yawana dunhu rose reSaudi Arabia, uye yakaisa rekodhi yeanopfuura zviuru zana zvekutakura muzuva rimwe chete, izvo zvakakonzera kuvandudzwa kwenzvimbo yekutakura zvinhu. Muna Chivabvu gore rino, Polar Rabbit Express yakazivisa kuti makumi emamiriyoni emadhora ekuwedzera mari yePolar Rabbit Saudi Arabia neEasy Capital uye Middle East Consortium yakapedzwa zvinobudirira, uye mari ichashandiswa kuenderera mberi nekusimudzira nzira yekambani yenzvimbo. kuMiddle East. Li Jinji, muvambi uye anotungamira mubatsiri weYi Da Capital, akati mukana wekusimudzira e-commerce kuMiddle East wakakura, zvinhu zveChinese zvinozivikanwa zvakanyanya, uye mhinduro dzemhando yepamusoro dzesainzi uye tekinoroji dzakapihwa nemabhizinesi eChinese dzichabatsira dunhu rinowedzera kuvandudza mwero wezvivakwa uye logistics mashandiro ekushanda, uye kuvhara kudyidzana pakati pemativi maviri muindasitiri ye-e-commerce.
Wang Xiaoyu, mumwe muongorori wepaInstitute of International Studies yeFudan University, akati mapuratifomu e-e-commerce eChina, e-commerce modhi uye mabhizinesi ekugadzirisa zvinhu zvakapinza kukurudzira mukusimudzira e-commerce kuMiddle East, uye Chinese fintech. makambani anogamuchirwawo kusimudzira kubhadhara nhare uye e-wallet mhinduro kuMiddle East. Mune ramangwana, China neMiddle East dzichava netarisiro yakakura yekubatana mundima dze "social media +", kubhadhara kwedhijitari, smart logistics, zvinhu zvevatengi zvevakadzi uye zvimwe e-commerce, izvo zvichabatsira China nenyika dzeMiddle East kuvaka. imwe yakaenzana yehupfumi uye yekutengeserana maitiro ekubatsirana.
Chinyorwa chinyorwa: People's Daily
Nguva yekutumira: Jun-25-2024